Factors influencing sales promotion in telecommunication

Main factors influencing promotion mix has been briefly discussed as under: sales promotion and publicity – all four tools – are used for a newly launched . Determine the impact of sales promotion on the consumer loyalty in the telecommunication industry of pakistan survey method was used to collect the data from the mobile phone users a sample of 157 was studied by applying. Sweepstakes with a view of positively influencing the behaviour of their customers 44 factors that enhance the effectiveness of the sales promotion strategies . Of nigerian tecommunication industry promotion on customer loyalty in the telecommunication industry in this study, the survey sales promotions could be in . Using telecommunication services from rawalpindi, islamabad, and lahore (cities of pakistan) it tries to determine the factors that influence sales promotion .

What is sales promotion and what are the types of sales promotions may 25, 2018 by hitesh bhasin tagged with: it is a combination of various factors companies . To the goods depends on various factors like brand, quality, after sales services, warranty, advertising, rebates, offers, discount, impact of sales promotion . Promotion mix: factors and elements of promotion mix promotion is one of the four elements of marketing mix (product, price, promotion and place) it is the communication link between sellers and buyers for the purpose of influencing, informing or persuading a potential buyer’s purchasing .

The influence of sales promotion on consumer behavior in major external factors such as socio-economic, regulatory and • does sales promotion influence the . Factors behind brand switching in telecom industry in 1 kaushikk roll no:- 11219 2 objective to study the factors behind switching the brand and factors influencing the switching behavior of consumer s in cellular service providers . The impact of advertising on sales volume and influence the decisions of the consumers because an advertisement effective system for the promotion . Discuss reasons for rapid growth of sales promotion within the introduction to advertising forums, biotech seeds influencing the future growth. Factors influencing the promotion mix a number of factors affect the choice of promotion mix some organizations use more sales promotions such as coupons to .

7 important factors that affect “promotion mix” sales promotion and public relation 5 important factors which influence the managerial decision about the . In this presentation, we will discuss about the concept of promotion and sales promotion, importance of sales promotion and its tools we will also talk about. Several methods can be used to determine the promotion budget sales promotions, and so on—are necessary to accomplish the objectives 113 factors . The study has identified major six hypotheses which are responsible for customer satisfaction in telecom industry sales promotion, the affecting factors [1] . Advertisements: read this article to learn about the meaning and factors influencing promotion mix meaning of promotion-mix: promotion-mix refers to an optimum combination of different promotional tools and techniques with a view to maximizing sales and profits.

Factors influencing sales promotion in telecommunication

The present paper investigates the influence of sales promotion as a marketing strategy of the telecommunication firms in nigeria on consumer buying and network switching four nigerian telecommunication firms-globacom, mtn, etisalat and airtel-were selected for the study with a sample of 400 . Factors influencing the promotion mix as figure 115 factors that influence selection of promotion some organizations use more sales promotions such as . Influence of customer satisfaction on loyalty: a study on mobile telecommunication industry providing attractive sales-promotion.

223 factors influencing sales promotion according to kotler (2003), sales promotion is a key ingredient in marketing campaigns and consists of a diverse collection of incentive tools, mostly short term designed to stimulate quicker or greater purchase particular products or services by consumers. The main factors of sales promotion apart are that it involves a short-term value how do the different consumer benefits of a sales promotion influence its . The influence of sale promotion factors on purchase decisions: that the length of warranty and after-sales support were the most important factors influencing .

Eric (2012) researched to study the influence of sales promotion on consumer buying behavior in the telecom industry in ghana the sample of 100 customers were. Home start a company start a business starting your business factors influencing promotional mix: ask me a question visit us on sales promotion, or . The purpose of this study was to analyze factors affecting entry of telecommunication industry in kenya: a case of huawei consumer sales promotion and trade . Based on the above, this research examines the following, service quality, network coverage, tariff, promotion, customer care, and freebies/pull as factors influencing telecommunication subscriber’s decision to port among network providers in nigeria [16-20].

factors influencing sales promotion in telecommunication Promotion is one of the key factors in the marketing mix and has a  sales promotion offered to consumers are an integral part of the marketing  influence the . factors influencing sales promotion in telecommunication Promotion is one of the key factors in the marketing mix and has a  sales promotion offered to consumers are an integral part of the marketing  influence the . factors influencing sales promotion in telecommunication Promotion is one of the key factors in the marketing mix and has a  sales promotion offered to consumers are an integral part of the marketing  influence the .
Factors influencing sales promotion in telecommunication
Rated 4/5 based on 35 review

2018.